How can a small local business with no marketing budget use...

AND Promotion> (Advertising, PR, Personal Selling and Sales Promotion - Digital or analogue)

Place

Price

If all the American hundred millionaires and billionaires chipped in a modest 10% of their net worth to provide affordable housing to homeless families and other down and out persons, (like veterans), would this address the housing crisis?

Processes

Marketing is balancing and organising all the factors that create an exchange between buyer and seller, including:

People

Nintendo Switch 2 sets all-time launch record for hardware in the US, beating PS4 - Video Games Chronicle

Utilising social media means allocating resources to that endeavour - so you must have a budget of some sort.

If you are in business, you ARE “marketing”. If you don't have a PROMOTION budget, you are marketing badly.

Product

Cold Sore Virus You’ve Been Ignoring Hijacks Your DNA’s Structure in 3D—But Scientists Just Found its Fatal Flaw - The Daily Galaxy

Good marketing is doing this well.

Perception

as well as uncontrollable factors (Politics, Economics. Social-cultural issues, Legal & compliance requirements, Technology, Ecology, Ethics, and Demographics.

GM has another affordable EV in the works and it’s not the next-gen Chevy Bolt - Electrek

How can a small local business with no marketing budget use social media to attract more customers?

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